Google Display Network

Google Display Network

The Google Display Network helps you generate awareness by getting your ads in front of consumers, so they can learn about your business as they consider their options. The more that people research in your business category, the more important it is for your products or services to stand out from the crowd.

Why Display?

We’re all spending more time online and 95% of that time is spent reading and engaging with content on websites.

The Google Display Network can help you reach all these potential customers.
Generate Awareness

The Google Display Network helps you generate awareness by getting your ads in front of consumers, so they can learn about your business as they consider their options. The more that people research in your business category, the more important it is for your products or services to stand out from the crowd.

Generate Awareness with the GDN

Build your ads
Use the Display Ad Builder to create high-impact image and video ads. Choose from pre-made ads or create your own ads from scratch.

Target your potential customers
Pick topics that are relevant to your business, then target sites that are related to those topics with topics targeting.

Use interest category targeting to target people who are interested in those topics, even when they’re visiting unrelated sites.

Manage your campaign
With the automatic bidding tool, AdWords automatically sets the budget on your ads to maximize the number of clicks you get without paying more than you planned.

Track your investment
Once you’ve targeted interest categories, use Reach and Frequency reporting to measure how many people your ads are able to reach and how often your ads are viewed.